But the two men expressed caution and urged Google to carry out the change with the vigorit adopted in combating pirated videos on YouTube, which Google owns.
"The devil is always in the details," Mr. O'Leary said. While Mr. Sherman added, similarly, that changing the search algorithm "is not the only approach and of course, the details of implementation will matter."
The announcement comes just over six months after a heated battle between big media companies and technology companies, who were sparring over proposed legislation intended to crack down on pirated online content, particularly by rogue foreign Web sites.
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