Apple's ranking in China's smartphone market slipped to sixth in July-September, according to research firm IDC, [ID:nL4N09G1QK] but investors, primed to look to China product launches for an uptick in Apple's quarterly sales, have good headline numbers to digest - more than 300,000 iPhones pre-ordered on one carrier alone. But it's the lack of a deal with the No.1 carrier that prevents those numbers being stronger.
The iPhone is currently sold through Apple's seven stores, resellers and through China Unicom and China Telecom- which together have fewer than half the mobile subscribers of bigger rival China Mobile.